Sarah Wilson's PR Blog

September 14, 2009

CRAP – Repetition

Filed under: PRCA 3339 — swilso37 @ 10:34 am


Repetition or consistency means that you should repeat some aspect of the design throughout the document. You can thank of repetition as the visual key that ties your piece together or unifies it. If you design particular components a certain way in one area, mantain the design you created for other areas in order to produce consistency. Consistency is an important element when creating any kind of graphic design assignments. Consistency aids the production of your design and makes it more pleasing the eye. Repetition can also control the reader’s/observer’s eyes and helps keep their attention on the piece as long as possible. Important elements to keep in mind are graphics, font style, and font size. Attempt to be consistent with those elements while producing your piece.

If there is a relation between two points, the style should repeat for a consistent feel. Repetition means keeping design for similar themes consistent, making it more cohesive and professional. Repetition can help communicate your points when people only want to skim the message that you want to communicate. It reinforces communication and ultimately helps the reader understand. Just remember to repeat things in a consistent manner and don’t overdo it. You want to make your repetition readable and effective.

Reference: Robin Williams.


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