Sarah Wilson's PR Blog

September 28, 2009

Typography

Filed under: PRCA 3339 — swilso37 @ 10:40 am

One of the major elements in brochure printing and design is the typography.  Typography is referred to as “design” and is defined as being the art of laying out copy on a page, including font selection, graphics and overall design.You need to have a good combination of font styles in your brochure so that it will work well with the style, theme, and images in your brochure. Good font combinations make the brochure more appealing to the eye for the reader/viewer.

The font type should be readable by people of any age. Some font sizes are beautiful but can be difficult to read by someone with impaired vision. The best font types are Times New Roman, Arial, Comic Sans and Bookman Old Style. These are the most popular and easiest to read.

The font size should not be too small or too large. Most fonts for headings and subheadings are size 14 (MS Word) and the rest of the text is typically size 12 or 10. A font that is too big makes your brochure gaudy and as though there was not enough information to fill the space. A font that is too small will be difficult to read.

A great website for beginners to download free fonts for designing their brochure and/or business cards is http://www.urbanfonts.com… Here are some basic directions on installing fonts onto your computer: http://www.microsoft.com/typography/truetypeinstallXP.mspx.

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