Sarah Wilson's PR Blog

October 1, 2009

Personal Interview with non-U.S. Citizen

Filed under: International PR — swilso37 @ 9:25 am

On Tuesday, September 29, I had the pleasure of interviewing Tayo Olayinka, a Georgia Southern student who is from Nigeria. During our interview I asked a series of questions about the Nigerian culture and how public relations is viewed in her home country. Tayo was quick to tell me that it has been five years since she has been back home in Nigeria. The series of questions that I asked Tayo are:

  • How does the media operate in Nigeria?
  • What is your view on global business?
  • What has surprised you most about the cultural differences between America and Nigeria?
  • Is public relations a profession that you are familiar with in Nigeria?
  • What advice do you have for an American seeking employment in Nigeria?
  • What are the biggest challenges you have faced in America because of your cultural differences?
  • How different is public relations in Nigeria?
  • What is the differentiation between advertisement and publicity in Nigeria? Are there any differences at all?
  • Should the Nigerian culture be considered when practitioners from the U.S. want to run a campaign in Nigeria? Why?
  • In your opinion on global public relations, does societal culture overpower organizational culture?
  • What can be done to improve Nigeria’s education and/or awareness of public relations? 

During my interview with Tayo, I learned a great deal about the Nigerian culture and their public relations system. The media in Nigeria is government owned which puts the breaks on the development of public relations in Nigeria. Tayo also informed me that cultural background is far more important in Nigeria than to most U.S. citizens. According to Tayo, Nigeria is more of a collectivism country than an individualistic. However, she can see a change with the younger generations of Nigeria, they have more individualistic characteristics than the older generations. If a PR practitioner from the U.S. was thinking of running a campaign in Nigeria, the American practitioner would need to have a deep understanding of Nigeria’s cultural background in order to have success. When Tayo was living in Nigeria, she was not familiar with public relations, but after moving to the U.S., she knows more, and is even majoring in public relations at Georgia Southern University. Tayo told me that after researching the Internet, she now knows that there is PR in Nigeria, it is still in much need of development though. She also believed that knowledge in global business is important because being educated beyond your country’s borders is extremely beneficial. Tayo said that there is not enough educated practitioners in Nigeria right now. She believes that if the government will improve, so will Nigeria’s public relations. Tayo stated that the main problem right now is from the people running the country, and if well educated PR practitioners moved back to Nigeria after getting an education, awareness on public relations would be created and the government would hopefully understand the importance of public relations and how they could use it to help them.

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1 Comment »

  1. Make sure to share this information during our discussion of Sub-Saharan Africa.

    Comment by Andrews — October 7, 2009 @ 2:03 pm


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