Sarah Wilson's PR Blog

December 1, 2009

Tabloid Junk: The President and the Framing Theory

Filed under: International PR — swilso37 @ 9:43 am

In a guilty-pleasure of mine, the tabloid, I read about President Obama’s supposed “relations” with a man named Larry Sinclair. Sinclair claimed that President Obama and him had acts of intimacy in a hotel and in a limo back in 1999.  Sinclair also states that the president and himself consumed cocaine during this time. Sinclair is a convicted felon with drug trafficking and is now planning to run for office in the senate in order to take over President Obama in his rise to power. (Oh, the crazy stories of the tabloids!)

In the view of public relations, Sinclair’s claims were taken care of by putting an end to all of them. They did the=is by giving the audience (the country) a portrait of Larry Sinclair. They painted and told everyone the type of person he is (in my opinion, crazy). This was to keep Sinclair from persuading the county’s view of the president. This is what the media knows as the framing theory. The framing theory shapes or frames information that is given to the public to include those ideas that shine good light on what they want and ignore or downplay the bad parts of something or someone. This is known to other communication specialists as intensify and downplay.

It is sad to say that in the U.S., something with no validity or credibility, such as a tabloid, can be believed by our citizens. This shows that our media is not as controlled as other countries’ media outlets.

In other cultures where the media is controlled and owned by the government (like Nigeria – learned from interview), these types of developments would never reach the public, especially a controversy surrounding the head of the government like the president.

Technology is a social trend. With the development of technology, feedback is given faster  and more often which results in more of diverse public. Then others can log on the to the Internet, read these opinions of people, and it can persuade the opinion of that person reading the blog or article. This creates empowerment of the public. Publics now feel that they can do some research themselves and find the truth. Unfortunately, we cannot believe everything that is presented to us! (Which is a big problem in today’s society.) Needless to say, the media and the outlets surrounding them have a heavy influence of shaping people’s opinions, and in a  nutshell, explains the framing theory.

Article on Sinclair & Obama

Sinclair’s video he posted on youtube

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1 Comment »

  1. Oh, the things people say for attention. Sad.

    Comment by Andrews — December 5, 2009 @ 10:55 pm


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